We’ve been in the coaching business for a long time. We’re passionate about what we do, because we believe that great leaders—paired with great coaching and tools—can shape the future of work, organizations and the world.
As a Public Benefit Corporation, we are legally founded to serve our purpose and mission. Our values guide and inspire us every day.
We believe Optify has a purpose greater than any of its members. We rely on that purpose to guide decision-making.
We care for those in our extended community by encouraging their growth and accepting their uniqueness.
We act with courage, challenging ourselves to stretch our thinking and actions outside of our comfort zone.
We are committed to our own development as leaders irrespective of position.
We foster a culture of openness and sharing of ideas, information, and practices.
We believe in a spirit of generosity and abundance and bring that to our partnerships with coaches, clients, and partners.
Learn about how we’re putting our mission into action.
Leadership coaching provider, Optify, launches a fully rebranded website to showcase the company’s newly expanded offerings and coaching solutions. Now a combined coaching SaaS-provider and coaching service, Optify founders Pam Krulitz, Kris Carpenter, and Lisa Banks explain the rationale behind this rebrand and expansion, stating that “We want to build upon our mission by enabling other coaching providers and development-minded organizations to expand their capabilities to reach leaders in every seat.”
Three years ago, Optify’s founders set out on a mission: to make coaching a force to develop the next generation of leaders who will shape the future of work, organizations, and the world. The journey opened doors to collaboration with innovative and forward-thinking organizations that are committed to developing their leaders at all levels – and at scale.
We brought together our decades of experience in leadership coaching, technology, business growth, organizational development and operations to create and lead Optify.
Optify is a coaching solutions provider that enables transformational leadership development, empowering coaches, teams, and individuals to reach their fullest potential.
