Empowering Leaders In Every Seat

Optify is a For-Purpose Enterprise

We’ve been in the coaching business for a long time. We’re passionate about what we do, because we believe that great leaders—paired with great coaching and tools—can shape the future of work, organizations and the world.

Our Mission

At Optify, our mission is to make coaching a force to develop the next generation of leaders who will shape the future of work, organizations and the world.

Our
Values

As a Public Benefit Corporation, we are legally founded to serve our purpose and mission. Our values guide and inspire us every day.

Meaningful Purpose

We believe Optify has a purpose greater than any of its members. We rely on that purpose to guide decision-making.

Caring Community

We care for those in our extended community by encouraging their growth and accepting their uniqueness.

Courageous Commitment

We act with courage, challenging ourselves to stretch our thinking and actions outside of our comfort zone.

Mindful Practice

We are committed to our own development as leaders irrespective of position.

Intentional Transparency

We foster a culture of openness and sharing of ideas, information, and practices.

Spirit of Abundance

We believe in a spirit of generosity and abundance and bring that to our partnerships with coaches, clients, and partners.

Our Story

Learn about how we’re putting our mission into action.

Leadership coaching provider, Optify, launches a fully rebranded website to showcase the company’s newly expanded offerings and coaching solutions. Now a combined coaching SaaS-provider and coaching service, Optify founders Pam Krulitz, Kris Carpenter, and Lisa Banks explain the rationale behind this rebrand and expansion, stating that “We want to build upon our mission by enabling other coaching providers and development-minded organizations to expand their capabilities to reach leaders in every seat.”

Three years ago, Optify’s founders set out on a mission: to make coaching a force to develop the next generation of leaders who will shape the future of work, organizations, and the world. The journey opened doors to collaboration with innovative and forward-thinking organizations that are committed to developing their leaders at all levels – and at scale.

Our Team

We brought together our decades of experience in leadership coaching, technology, business growth, organizational development and operations to create and lead Optify.

Lisa Banks

Champion of Leadership Excellence

Pam Krulitz

Leadership Coach & Technology Entrepreneur

Kris Carpenter

Passionate about Process and People

Lily Gu

Customer Success

Join the Team

Check out our current available positions.