Optify | Scalable Coaching Solutions Optify | Scalable Coaching Solutions
  • Optify Platform
  • Coaching Solutions
    • Your Content, Our Coaches
    • Individual Coaching
    • Programmatic Coaching
  • Insights
    • Resources & Blogs
    • Case Studies
    • Webcasts & Events
  • About
    • Our Mission
    • Our Story
    • Our Leadership
    • Our Coaches
  • Connect with us
  • Login
  • Optify Platform
  • Coaching Solutions
    • Your Content, Our Coaches
    • Individual Coaching
    • Programmatic Coaching
  • Insights
    • Resources & Blogs
    • Case Studies
    • Webcasts & Events
  • About
    • Our Mission
    • Our Story
    • Our Leadership
    • Our Coaches
  • Connect with us
  • Login
  • Linkedin
  • Youtube
Resources & Blogs

Your checklist for strategic alignment in your coaching business

By: Kris Carpenter,

Your checklist for strategic alignment in your coaching business

Growing a coaching business comes with excitement, new opportunities, and a whole lot of work, trust me, we know. We did it too. If you’re not careful, you can find yourself doing more program management and less of what you love – coaching.

One of the main reasons program management might be monopolizing your time is because of a lack of alignment between coaches, clients, processes, and resources. Simply put, everyone is confused and coaching becomes mysterious. This makes goals, progress, and impact wander into the unknown. And when misalignment happens, productivity falls, frustration rises, and all forward progress is stalled. Which leaves you spending your time putting out fires instead of coaching.

Realigning your coaches, clients, processes, and resources requires everyone to come together and recenter themselves towards the strategic direction and desired results. If you’re trying to grow and scale your coaching business without compromising quality results, consider a centralized place for your clients, coaches, and administrators to align. 

Here’s a checklist for your next coaching platform if alignment is on your mind:

✓ Customizable coaching programs that can be viewed by coaches, clients, and administrators

✓ Full transparency of scheduled and completed meeting progress to make sure no client gets left behind

✓ Access to meetings, goals, assignments, and engagement history for both coaches and clients

✓ A clear communication or messaging system for clients to be able to get real-time questions answered by their coaches

✓ A standardized intake questionnaire so coaches can really know who they’re coaching and what their clients need

✓ Personalized resources that are easy to share with coaches and clients to keep your program materials on track

✓ A goal-setting platform that coaches and clients can use to stay aligned with the overall strategic initiatives

✓ Confidential coach/client portals to keep the engagement integrity while still giving administrators the access they need to track logistics

The right platform can align your coaching team, your clients, and your administrators and bring the biggest impact to coach more leaders to success. 

Focus on doing more of what you love and let your platform handle the rest.

Learn how Optify can bring strategic alignment to your coaching business today.

Back to Insights
About The Author(s)
Kris Carpenter
Co-Founder, Leadership Coach and & Financial Expert

Empowering Leaders to Thrive.

Kris is a highly experienced leader in the financial industry with over 30 years of expertise in corporate finance, management, and consulting. As a Certified Leadership Coach, she specializes in supporting leaders to navigate challenges and unlock their full potential.

Passionate about empowering leaders and organizations, Kris co-founded Optify, a revolutionary platform that provides scalable, all-in-one coaching software. With Optify’s network of high-quality coaches, organizations can transform the way coaching is delivered, expand their coaching capacity, and empower more leaders to thrive.

With her unique blend of finance knowledge and coaching expertise, Kris is the ideal partner for leaders seeking guidance and organizations looking to enhance their coaching initiatives.

Stay Connected for Top Industry Insights


Optify | Scalable Coaching Solutions

Optify Coaching Platform Logo in White

Optify enables organizations to scale leadership development through its expert coaching services and innovative subscription-based platform to transform leadership potential into success.

  • Platform Page
  • Coaching Solutions
    • One on One Coaching
    • Programmatic Coaching
    • Your Content, Our Coaches
  • Our Coaches
  • Insights
    • Resources & Blogs
    • Case Studies
    • Webcasts & Events
  • About
  • Who Benefits From Optify
    • Coaching Companies
    • Individuals
    • Organizations
  • Become a Coach
  • Contact
  • Linkedin
  • Youtube
Connect with us

© 2025 Optify Coaching Site Map | Privacy Policy | California Privacy Notice | Security

Scroll to top