“Optify offers a highly scalable model where we can touch many more individuals at a very reasonable price point. The return on investment is pretty significant.”
Challenge
A nationally revered public policy non-profit had long recognized the impact of coaching, but had only been able to provide executive coaching to their most senior leaders due to the expense involved.
Then they introduced a Harvard-developed management training program that enabled them to develop an annual cohort of 30 leaders from across the organization.
In 2021, the organization decided to evolve this program by introducing leadership coaching that would help leaders integrate what they had learned from the training. They were looking for a solution that would seamlessly integrate coaching into their successful training program.
Solution
Years prior, Pam had coached a number of senior executives at the organization and when she learned of their need, she introduced them to the Optify platform. They were extremely impressed.
At the time Optify was implemented, the organization’s teams were working remotely due to the pandemic, and Optify was able to deliver excellent coaching virtually. As an all-in-one, browser-based platform, Optify makes it easy to assign coaches, deliver information to the cohort and track participant progress no matter where the coach or leader is located. And, while Optify’s Program Managers run the coaching program, the organization’s internal L&D team has full visibility into progress through the platform, which allows them to prove the value of continuing to develop their leaders.
For the non-profit organization, scalability and affordability are key. Optify’s flexibility and accessible pricing mean the organization can bring executive coaching to more leaders – so its impact is no longer limited to senior leaders. As the organization’s Senior Manager of Talent Development puts it, “We’re advancing leadership development with fewer internal resources than we otherwise would.”
The convenience and visibility Optify provides also frees up the organization’s talent development team to focus on other tasks. When they were operating a traditional executive coaching model, the team dedicated significant time to checking that each coaching engagement was progressing as expected. With Optify at their fingertips, they simply log in to gain instant visibility into each leader’s progress, without breaching the confidentiality of the coach/client experience
Impact
Operational:
- The organization’s talent development team has gained the freedom to focus on other work, safe in the knowledge that their leaders are developing well
- They have noted higher levels of engagement among these leaders, many of whom have provided glowing feedback on Optify
- They’re also on track to achieve key organizational goals, as leaders’ coaching goals are intrinsically linked to the organization’s goals.
Financial:
- The scalability and increased efficiency of the Optify platform have enabled the organization to realize a significant return on investment.
Leadership:
- Optify’s highly skilled coaches have helped all of the leaders within the cohort to make measurable progress toward their goals.
If you’re looking to take leadership development to the next level, Optify’s scalable platform and industry-leading coaching services can help you get there. Talk to our team about how Optify can benefit your business today.
“Optify has a super impressive, highly skilled, highly experienced set of coaches for us to tap into. We really appreciate that.”
“The value Optify gives us is the freedom to focus on other work while we know that the leadership development program is moving forward.”
