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Optify Teams Up with the Center for Creative Leadership to Power their New Coaching Platform

By: Pam Krulitz,
ccl coaching platform by optify

As experienced leadership coaches and tech entrepreneurs, we’ve had the honor of working with many organizations to tech-enable their coaching and talent development business, and our most recent customer is one we’re especially proud to share.

We’re delighted to announce our latest enterprise with the Center for Creative Leadership (CCL), where our innovative technology will be the backbone of the CCL Coaching Platform, to enable customized and scalable coaching operations. 

CCL is a top-ranked, mission-driven provider of leadership development. Having worked with organizations globally over the past 50 years, CCL has helped hundreds of thousands of leaders across multiple levels. Learn more about CCL. 

“CCL is making a substantial investment in people and tools to accelerate leadership development and prepare leaders to thrive in an unpredictable, rapidly evolving world,” said CCL President & CEO Martin Schneider. 

“The combination of CCL’s award-winning leadership development programs and Optify’s state-of-the-art coaching software will expand access to effective, high-impact leadership coaching for leaders at all levels.”

On the Lookout for a Simple (Yet Scalable) Coaching Solution

CCL wanted a simple and easy-to-navigate platform, without compromising on scalability, which is vital for their growth. The ability to onboard people quickly was a must-have, as well as prioritizing the coach /coachee experience – including confidentiality – while providing transparency of progress.

“We spent a lot of time working with the team at CCL to establish exactly what they needed from our platform”, says Optify’s CEO, Pam Krulitz. 

“We were fortunate that our shared mission to enable transformational leadership almost instantly put us on the same page.  As we delved into CCL’s coaching philosophy and business operations, our implementation consulting team partnered with CCL to translate their needs into a comprehensive roadmap for onboarding and support.” 

As a result, we’ve delivered a flexible, scalable, and streamlined solution to power the new CCL Coaching Platform – and we’re humbled to help accelerate the growth of more leaders than ever. 

Success so Far?

Our joint efforts have refashioned CCL’s global coaching landscape, measurably streamlining and aligning their coaching operations worldwide. No longer constrained by the logistics of scaled coaching, CCL can add more value than ever to their customers who are aiming to succeed in a rapidly changing world. Leveraging our expertise and technology, Optify trained the CCL operations, sales, and coaching teams, preparing them to hit the ground running at launch. 

“Optify’s platform helps eliminate the clutter of administrative elements of coaching, allowing the coach and coachee to focus on having productive and meaningful conversations,” said CCL Vice President, Global Business Process Office, Lisa Sinclair. 

“Users can fully focus on their coaching experience without having to worry about admin, as everything is right there. The simple layout and design of pages is consistent across all user groups, making user support and onboarding a whole lot easier.”

Helping Leaders Unlock Their Potential

The CCL team is continuously seeking new ways to deliver more value to their clients and coaches, and we’re proud that our platform will bring their vision to life. 

Designed by coaches for coaches, Optify’s unique platform provides everything you need to deliver sophisticated, scalable, and impactful coaching (without the admin headache). Want to collaborate with us too? Learn more about our unique platform. 

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About The Author(s)
Pam Krulitz
Founder
Leadership coach and technology entrepreneur
After a 15-year career leading technology services companies and a 15-year career providing executive coaching to senior leaders, Ms. Krulitz founded Optify. She has combined a wealth of experience as a practitioner, student, and teacher of leadership coaching with her roots as a technologist to envision the Optify coaching platform. She is thrilled to tap into the business wisdom she gained growing and selling an IT solutions company twenty years ago to launch and scale Optify. Pam serves on the faculty of the Georgetown University Leadership Coaching program from which she graduated in 2004. She holds a B.S. in Computer Science from the College of William and Mary. She is a Professional Certified Coach through the International Coach Federation.

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