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Rick Smith, MBA, ACC

Optify Coach

Rick brings decades of leadership experience to his coaching practice. His non-linear career path includes leadership roles in large corporations, a telecom startup, global teams, and government where he has successfully reinvented himself to meet each new challenge.

Rick’s passion for coaching leaders in industry and government comes from a lifelong curiosity about human behavior and what motivates us to lead. He has an Executive Certificate in Leadership Coaching from Georgetown University and is an International Coaching Federation certified leadership coach.

Rick’s natural inclination to believe in others encourages his clients to consider a wider range of possibilities including trying something different and new.  Drawing on his broad leadership and coaching experience, Rick helps each client find their own unique path forward.  Rick creates a space without judgment for self-exploration based on a foundation of mutual trust. Clients can contemplate new perspectives, discover the changes they want for themselves and take action toward real sustainable change.

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Optify delivers full-service, tech-enabled leadership development solutions that integrate learning journey design, AI and human coaching, assessments, workshops, analytics, and technology. With scalable, culture-aligned programs and flexible delivery models, Optify helps organizations develop leaders at every level, measure impact, and drive performance—transforming leadership potential into lasting success.

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