Leadership coaching provider, Optify, launches a fully rebranded website to showcase the company’s newly expanded offerings and coaching solutions. Now a combined coaching SaaS-provider and coaching service, Optify founders Pam Krulitz, Kris Carpenter, and Lisa Banks explain the rationale behind this rebrand and expansion, stating that “We want to build upon our mission by enabling other coaching providers and development-minded organizations to expand their capabilities to reach leaders in every seat.”
Three years ago, Optify’s founders set out on a mission: to make coaching a force to develop the next generation of leaders who will shape the future of work, organizations, and the world. The journey opened doors to collaboration with innovative and forward-thinking organizations that are committed to developing their leaders at all levels – and at scale.
As our growing team designed and delivered more expansive programs for our clients, we had to find a way to seamlessly scale coaching to hundreds of leaders without sacrificing the high-touch personalization that is the hallmark of transformational leadership coaching. This led to the creation of our own internal program management platform.
After witnessing our technology’s power firsthand and hearing from companies and coaches alike that we were “on to something big,” we now release that technology to the world.
Our next chapter begins with a rebrand, from optifycoaching.com to optify.io.
In addition to Optify’s best-in-class coaching services, Optify.io showcases two new software solutions, Optify Solo and Optify Teams, which help solo coach practitioners, coaching teams, and in-company coaches, expand their program delivery capacity in a powerful and professional manner. After all, if we are to fulfill our vision of building leadership capacity across the working world, we know that reaching beyond our organization is vital. With Optify.io, we’re inviting the coaching community to work shoulder to shoulder with us to develop leaders in every seat.
“There are a lot of coaches – great coaches – who yearn to bring their gifts to the world, but they face a daunting task of creating a business, building a brand, packaging and marketing their services, and scaling to more clients, “ says Krulitz, “All of this spoke to the need for a new delivery tool that provides an innovative way for skilled coaches to put their talents to use. That’s why we created Optify Solo and Optify Teams.”
In addition, Optify’s expansion from a coaching provider to a coaching and SaaS solution has been inspired by our customers, who know that leadership development and internal coaching are critical to business success. “We don’t want to compete with our customers,” says Carpenter, “We’re here to solve their program management problems so they can flex their coaching muscles with our support. Our goal is to improve the way leaders lead, and the way that organizations support them to do that.”
Given the increasing global demand for quality leadership development and the trend toward democratizing coaching, the coaching industry must adapt and adopt new ways of bringing their expertise to businesses. Optify’s technology helps coaches everywhere rise to the occasion.
“We never dreamed that our work would drive us to build a new technology that would elevate the way all coaches work,” says Banks. “We were simply trying to solve our own challenge of scaling traditional coaching models. But in the course of experimenting and listening to our customers, clients, and coaches, we learned what they need and want – and, we figured out how to deliver. We’re excited to share what we believe will be a game-changer for the industry.”
Learn more about Optify’s transformation on optify.io.
Optify’s mission is to develop the next generation of leaders by providing one-on-one coaching to people broadly across organizations. Created by coaches who spent over a decade coaching top leaders, Optify’s platform now brings the lessons of what it takes to lead and learn to the rest of the organization.
We offer an innovative online coaching platform that provides a clear, goal-oriented process, reinforced by a robust library of micro-learning content. Each client experiences the power of learning and succeeding in partnership with a seasoned coach on a schedule that works for them.
Our coaches help clients develop the awareness, insights, and skills to meet their business demands today and set them up for success throughout their careers. Clients learn to take command of their role, collaborate with others, and execute effectively, unleashing their potential and enabling them to thrive.
Optify operates as a For Purpose Enterprise.